As a business owner, you’re busy from the moment you open your doors in the morning until you close them at night. As a result, you can use your marketing strategies effectively to reach potential customers and grow your business, so email is a natural choice – it’s fast, easy, and requires little effort. This is why email continues to be one of the most potent forms of marketing available to businesses today.
Are you collecting customer names and emails and trying to figure out how to leverage them? Then, continue reading to learn the eight keys to leveraging email.
Send A Warm Welcome
Welcome emails ( the first emails customers receive after sign-up ) set the tone for your brand and the emails you’ll be sending. Let customers know what’s to come, the frequency of emails, and why they should care to receive them.
Optimization Matters
Ensure your emails are appropriately rendered. Yes, it works for desktops but is it optimized for mobile and tablet view?
Sharing is Caring
Add a “share” button that allows recipients to directly share to social media or email to friends.
Personalization
Personalize where possible -insert your customers’ name in the subject line, utilize birthday sends or send email reminders of the customers lingering in-cart items.
Quality Over Quanitiy
One good email equals ten. Don’t feel the need to send multiple emails in one week; ask yourself, “What is the value in my message?” What do I want my customers to take away?” Good emails contain high-value and actionable content.
Use Super Subject Lines
Use attention-grabbing subject lines but avoid overusing exclamation points and other characters that could land your email in spam.
Incentivize
A new customer? Give them a reason to shop with an exclusive coupon. Keep newsletter subscribers in the loop with subscribers-only giveaways or contests.
Find a Good ESP
Email doesn’t have to be costly; with the right Email Service Provider and a good strategy, you’ll be on your way to building a strong email list. Consider your budget, goals, and time when comparing and selecting an ESP.
Looking to identify gaps in your marketing and understand how it compares? Discover how my Brand Positioning services can assist you.