Think about your favorite book as a child. What did you love about it? If you’re like most people, you think about the characters, the details, the illustrations, and how the story made you feel. Like your favorite childhood story, storytelling in marketing can evoke the same feelings and help your brand stand out in today’s ever-evolving market.

Storytelling humanizes your brand, providing your audience with insight into who you are, what your brand is about, and the mission behind it all. Storytelling gives the audience a chance to connect with your brand emotionally and align with their own lives.

You can incorporate storytelling into your marketing strategy, by sharing customer testimonials, behind-the-scenes content, or case studies. But no matter the storytelling method, like a good storybook, once your audience feels connected, they’ll naturally want to learn more and invest in your brand’s story. No matter how long or short the story, a good tale will keep them coming back.