Are you curious about which marketing plan is right for your business? Having the right one can set you up for success or leave you guessing what’s next. Read on to learn about a few strategies that may (or may not) be suitable for your business.

If you’re launching a new product…

Choose a new product marketing plan. This guides the methods and tactics implemented to promote a new product. It’ll help define what plans will effectively make your product successful.

If you want to use socials..

Create a social media marketing plan. This plan includes channels, tactics, and campaigns you intend to run and achieve, specifically on social media.

If you’re deciding how to promote…

Choose a marketing content plan. This plan includes content to promote your business or product, highlighting different strategies, tactics, and campaigns you’ll use.

If you want to get specific…

Choose a quarterly or annual marketing plan. Performed every three months or at the end of the year, these plans include strategies or campaigns you’ll take on in a specific period.

As your goals change, as you hit or miss important KPIs, review and adjust your marketing plan as needed. And while a marketing plan isn’t foolproof, it can act as a guide when making important decisions.

Looking to identify gaps in your marketing and understand how it compares? Discover how my Brand Positioning services can assist you.