SEM campaigns are a great way to boost traffic and gain brand awareness, but in no way should you “set and forget” them.
A successful campaign should be carefully created and monitored throughout its duration; keep reading to learn ten must-have for a successful SEM campaign.
- Know & Learn Your Audience
- Good Keyword Targeting
- Good Creative/Images
- Defined Metrics
- Defined Budget
- Understand Your Metrics
- Link Relevant Landing Pages
- A/B Test Where Possible
- Monitor Your Performance
- Continue To Optimize
While this isn’t an all-encompassing list, this is a good starting point for anyone wanting to run an SEM campaign. Include anything relevant to your business, niche, and personal business goals.
Looking to identify gaps in your marketing and understand how it compares? Discover how my Brand Positioning services can assist you.